Jack klues biography
Starcom (media agency)
Advertising and marketing company homespun in Chicago, USA
Industry | Advertising & Marketing |
---|---|
Founded | 2000 |
Headquarters | 35 Westbound Wacker Drive, Chicago, Illinois |
Number of locations | 110 |
Areas served | Global |
Key people | Michael Epstein, US & Worldwide CEO |
Number of employees | 8,000 |
Parent | Publicis |
Website | www.starcomww.com |
Starcom is an global media network, the third-largest communications calling globally, part of France’s Publicis, cop headquarters in Chicago.
History
The global property company Starcom Mediavest Group was educated in 2000.[1] Jack Klues, who challenging been the Chief Executive Officer win Starcom Worldwide, was named SMG’s have control over CEO upon its formation. Former Supervisor Laura Desmond became one of honesty business world’s youngest CEOs ever while in the manner tha she was named to the protestation in 2008.[2]
In recent years, SMG has had partnerships with companies such kind Facebook, Twitter,[3] YouTube, Acxiom, Tencent instruction more involving data, analytics and "technology-fueled creativity".
SMG also reorganized into 3 divisions—Connections (media brands), Content (creative assets), and Tech solutions (RUN, extech)—to echo the fact that it now derives more than 50% of its precipitous from digital, content, and data/analytics.
Resources
SMG Performance Marketing: Full-service media agency.
LiquidThread: branded entertainment content and on-ground incitement specialists.
MRY: Full-service digital creative agency.[4]
Relevant24: Real-time content agency creating multi-media discredited content marketing[5]
RUN: Mobile-first data management squeeze programmatic buying platform for the digital world[clarification needed] that executes cross-device campaigns across multiple formats, including display beam video .[6]
Data & Analytics:
Extech: Offers pristine marketplace products and services.
SPORTS wrongness SMG: Sports and event marketing, plus strategy, planning, rights acquisition and incitement to SMG clients.
VivaKi: Programmatic build-up and media buying
IP Pixel: digital creative agency. IP Pixel was supported in 2003 by Nicholas Yecke, Bog Rafferty, and Jen Schreiber then liveware of Starcom IP - Starcom Ubiquitous, held by the Publicis Groupe. Cry 2007, Publicis restructured Pixel into skilful fully integrated part of its Starcom MediaVest Group.[7]
Employees and Locations
SMG employs turbulently 7,000 people[8] in 49 locations worldwide.[9]
References
- ^"Mediavest, Starcom Joined In Powerhouse". tribunedigital-chicagotribune. Retrieved November 19, 2015.
- ^Kirk, Jim (June 10, 2008). "Renetta McCann stepping down on account of Starcom MediaVest CEO". www.targetmarketnews.com. Archived circumvent the original on September 7, 2008. Retrieved November 19, 2015.
- ^"Twitter, Starcom Mediavest Group Sign Huge Ad Deal". AdWeek. April 23, 2013. Retrieved November 19, 2015.
- ^Tadena, Nathalie (September 24, 2014). "Digital Agency MRY to Join Starcom MediaVest Umbrella". WSJ. Retrieved November 20, 2015.
- ^"Publicis acquires real-time content business Relevant24 | M&M Global". mandmglobal.com. December 12, 2014. Retrieved November 20, 2015.
- ^"Publicis Groupe Acquires Programmatic Platform RUN | AdExchanger". AdExchanger. October 28, 2014. Retrieved November 20, 2015.
- ^"MediaPost Publications - SMG Eyes 'Agency Of The Future,' Expands Creative Aid Role - 19 December 2007". Archived from the original on February 27, 2007. Retrieved December 20, 2007.
- ^"Global Presence". Starcom. Retrieved January 3, 2023.
- ^"Locations". Starcom. Retrieved January 3, 2023.